ON THE

MULTIPLE INTELLIGENCES
AND TO THE DISCOURSE

INSPIRED BY
THE MULTIPLE ARTS

Hello

I wish to present you my reflexion; a contribution to the 21st C.
A new focus: The discourse inspired by the Multiple Arts.
Marta Pérez Castañer. Founder of Goodworking School, Valencia, Spain. 2014

Thanks go to the inspiration and the marvellous discovery of
The Theory of Multiple Intelligence, by Howard Gardner, psychologist, researcher and professor at Harvard University. Among other people.

TABLE OF CONTENTS

“Connect the points…”

1. Another door to the change in the global paradigm.
2. ….
3. Homage to Multiple Intelligence, Howard Gardner.
4. Current definition on Wikipedia of the concepts, Intelligence and Art.
5. Rewording the concepts of intelligence and art.
6. Vision
7. Mission
8. The Discourse Inspired by The Multiple Arts.
9. Definition of ARTE Hopen.
10. The expository function of the galleries of The Multiple Arts, The Hopen.
11. The Hopen theme: “BE THE CHANGE THAT YOU WANT”
12. Hopen Culture.
13. The Hopen Culture Project

1. ANOTHER DOOR TO THE CHANGE IN THE GLOBAL PARADIGM

PARADIGM: THE WAY OF SEEING THE WORLD, IN RESPECT TO PERCEPTION, COMPREHENSION AND INTERPRETATION OF THE WORLD.

The way in which we see things and act is the cause of the way we think.
Every person sees things in a different manner, acts in a different manner because we think in different ways.
Everyone finds beauty in different things… something that echoes in their way of understanding the world.

2. THE CREATIVE HUMAN

Testimonial

“This is the only thing
That brings to reality
A new image,
That’s capable of seeing
From a point of view that’s
Different.
The artist, I believe,
Is in all of us.”

[“Our changing environment:” Louis I. Kahn]

3. HOMAGE TO THE THEORY OF MULTIPLE INTELLIGENCES, HOWARD GARDNER.

 

“I was reflecting about the best way to write about my discoveries. I contemplated
the possibility of employing the venerable, academic expression human faculties; or
even popular terms like gifts, talents or abilities. However I realized that all of these
words posed difficulties. In the end, I opted for the daring step or appropriating
myself to a word from psychology, and to employ it in a new way, naturally this
word was intelligence.”

BOOK ON THE THEORY OF MULTIPLE INTELLIGENCES (by Howard Gardner.)

 

 

The following paragraph reversed for Multiple Arts.
ADAPTATION:

“I was reflecting about the best way to write about my discoveries. I contemplated
the possibility of employing the venerable, academic expression human faculties; or
even popular terms like gifts, talents or abilities. However I realized that all of these
words posed difficulties. In the end, I opted for the daring step or appropriating
myself to a word from universal culture, and to employ it in a new way, naturally
this word was art.”
DISCOURSE INSPIRED BY THE MULTIPLE ARTS, HOMAGE TO HOWARD GARDNER, (by Marta
Pérez Castañer)

4. Current definition on Wikipedia of the concepts of Intelligence and Art

WIKIPEDIA

Intelligence (from latin intellegentïa) is the capacity to think, understand,
assimilate, elaborate information and use such information for problem
solving. The Dictionary of the Spanish Language from the Royal
Academy of Spanish defines intelligence, among other acceptances, as
the capacity to understand or comprehend, and as the capacity to solve
problems. 1. The intelligence seems to be linked to other mental
functions such as perception or the capacity to receive information, and
memory, or the capacity to store it.

 

WIKIPEDIA

Art (from latin ars, artis, and this form in greek τέχνη) 1. Is generally
understood as any activity or product realized by the human being with an
aesthetic or communicative purpose, by way of which expressing ideas,
emotions or, in general, a vision of the world, by way of diverse resources, (…)
The notion of art continues to be subject to profound disputes, given that its
definition is open to various interpretations, that vary based on culture, the
period, the movement, or the society for which that terminology has a
definitive purpose. The term “art” has an extensive acceptation, being
designated to any human activity done with care and dedication, or any set of
necessary rules for the optical form of development of an activity.

5. REWORDING THE CONCEPTS OF INTELLIGENCE
AND ART

INTELLIGENCE

THE WAY TO UNDERSTAND THE WORLD THAT
SURROUNDS US: THOUGHT: PROCESSING.

ART

A WAY TO EXPRESS THE WORLD THAT WE HAVE INSIDE:
MATTER: RESULT.

6. VISION

WE ARE ALL POTENTIALLY INTELLIGENT

[FROM: MULTIPLE INTELLIGENCES]
HOWARD GARDNER

WE ARE ALL POTENTIALLY ARTISTS

[FROM: MULTIPLE ARTS]
MARTA PÉREZ CASTAÑER

7.MISSION

ON MULTIPLE INTELLIGENCES, THE DISCOURSE INSPIRED BY
THE MULTIPLE ARTS

For the recognition of the multiple arts/ multiple intelligences to expand and quickly reach the world’s population, by way of the Hopen Culture concept and the new, art galleries: The Hopen.
So the knowledge manifested in these galleries impacts in a positive, closely related and emergente manner for people of all natures, with the goal of transmitting the great value of personal change in human beings at the disposition of this to do for itself on its own, deciding to choose that of which this person feels fulfilled.

8. THE DISCOURSE INSPIRED BY THE MULTIPLE ARTS.

 

We all can use the resources that are most developed inside of us to fulfill ourselves.
The Multiple Arts, inspired by the different intelligences emphasized by Howard Gardner are:

ART

Personal

ART

Interpersonal

ART

Naturalist

ART

Emotional

ART

Verbal – Linguistic

ART

Logical – Mathematical

ART

Visual – Spatial

ART

Corporal – Kinetic

ART

Musical

9. DEFINITION OF “ART IN HOPEN”

GRACE, BEAUTY, ORDER

Grace: Relative to grace
Beauty: An abstract notion tied to numerous aspects of human
existence..
Order: Finding order in apparent chaos.

“(…) Beauty has expressed itself
In so many various form, in cultures so different,
And over the different time periods, that we can say with certainty that it
is in the eyes of the beholder.”
.”However, we should note that it is just the conductor of beauty that
changes; the essence of beauty does not, only the form in which it is
perceived.”

[BOOK. THE POWER VS. FORCE, DAVID R HAWKINS]

On Multiple Intelligences, the Multiple Arts.
On theory and practice.
On the classrooms and Multiple Arts Galleries in the Streets.

10. THE MULTIPLE ARTS GALLERIES: THE HOPEN

AVANT-GARDE AND POSITIVE DEVELOPMENT

“Saint-Simon Oline rodrigues in his essay, “L’Artiste, le savant et l’industriel,” 1825, asks artists “to serve as avant-garde” (to the people), insisting that:
“The power of the arts is in fact the most immediate and rapid form of social, political and economic reform.”

THE EXPOSITORY FUNCTION OF THE HOPEN

In this way, Hopen Culture, sets forth its expository function
For this new human content in the art galleries scattered across the world.
The Hopen art galleries.

11. THE THEME OF THE HOPEN:
“BE THE CHANGE THAT YOU WANT”

INTEGRAL HUMAN BEINGS

Knowing one’s self allows him/her to know another.
Understand one’s self and understand another from the differences.
Then one finds one’s self in a situation of respect, of tolerance,
The respect for one’s self and all others.

APPRECIATION AND RECOGNITION OF ALL HUMAN BEINGS.
WE ALL MATTER – SOCIAL ACCEPTANCE
SELF-FULFILLMENT – PEACE
COMPREHENSION – EMPATHY – RESPECT
CONNECTION – TRUE COMMUNICATION
PERSONAL WELL-BEING – MUTUAL WELL-BEING

this is HOPENART,
this is I+D ART

The theme of Hopenart deals with individual change, through which it
reflects. Expressing itself in a broad and panoramic manner, by way of
the new, artistic disciplines taken from “Multiple Intelligences,” the
Multiple Arts. (*section 8)

Treating this project as a true catalyzer of what is human,
Communicating discourses that transmit an individual change.Generated by people from all over the world.

Obtained in this way, quantities of “Story Tellings” from individuals
That can inspire and help other similar people, that recognize
themselves in these true stories.

FROM INDIVIDUAL EXPERIENCES
TO COLLECTIVE UNDERSTANDING

THE SUM THAT IS ENRICHED BY DIFFERENCES

Welcome to the Hopen Galleries!

12. HOPEN CULTURES
WISDOM AND HUMANITY’S HERITAGE

Hopen Culture is a new tool in the creation of a new direction, with the mission of backing and rewording an art idea, culture and the world from this positive point-of-view,
Closely related to knowledge and the know-how of individual experience outlining the broad spectrum of intelligences/multiple arts that exist in human beings.

PREPARED FOR THE AGE OF KNOWLEDGE

THE CHALLENGE OF THE NEW ART OF THE 21ST C.
IN THE CONTEXT OF THE NEW CENTURY;
THE CHALLENGE OF GIVING RESOLUTIONS COMMITTED TO ONESELF IN
THE WORLD WE LIVE IN AND SHARE;
A RESPONSE IN WHICH THE INDIVIDUAL GENERATES PROSPERITY FOR
HIS/HERSELF, RESPECTING HIS/HERSELF,
AND, THUS, WHAT SURROUNDS HIM/HER.
SHOWING THE WHOLE WORLD THE PECULIAR FACT THAT EVERYONE SEES
THE WORLD BASED ON HIS/HER PARADIGMS,
BECAUSE WHEN WE TALK TO EXPLAIN WHAT WE SEE…IN REALITY
WE ARE DESCRIBING OURSELVES,
OUR PERCEPTIONS, OUR PARADIGMS.

HOPEN CULTURE,
YOU AND THE WHOLE WORLD.

13. THE HOPEN CULTURE PROJECT

 

HOPEN CULTURE

An International Multicultural Brand
A platform made up of a network of art galleries, located in public
areas,
Generator of new artistic content and a website.
These art galleries are found located in diverse, geographical
places,
In multiple cities across the world.
HopenCulture is a new social context
With a renewed concept of business,
Hand in hand with the respect for the values of sustainability
Paying homage to Multicultural Contemporary Art.

Thought of by Marta Pérez Castañer.
D.N.I: 44518201 E
Copyright © 2014
Valencia

H’ CULTURE

A Multicultural International Project
The Project’s Team:
Marta Pérez Castañer, Ideologist and Director
Javi Serranos, Graphic Design and Layout
Javi Berga, Transcriber of Ideas and Textual Adaptation
Vicente Martínez Guaita, Architect and 3D Modeling
Mónica Martí Riesco, Set Designer
Pepe Llavata, Consultant
Beatriz Estrems, Consultant
Amparo Taty, Coach
Francisco La Torre Eloy, Sustainable Engineering
Juan Carlos San Segundo, Building Engineer
Samuel Samaz and Laura Soriano, strategic
socio-economic-cultural plan
Bioconstrucción, Architecture Firm.
Julia Valenzuela, English Translation
Cris Bondía, Cultural Management
Miguel Estrems Vidal, Legal Registry.
Verónica Martinez Cabo. Sustainable Merchandising.
Pablo Pérez. Audiovisual Professional
Luis Hector Pardo. Audiovisual Professional
Juan del Campo capilla, Engineer Specialized in Technology
Myou Creatives, Creativity and Communications Agency
The Project H’Culture Team.
In Valencia, Spain; 2014.

“The best way to predict the future is to invent it.” Let’s hope!

“The best way to predict the future is to invent it.”
Let’s hope!

HOPEN concepts. RECOMMENDED NOMENCLATURE:

HOPEN CULTURE:
A MULTICULTURAL, INTERNATIONAL BRAND/ A NEW ARTISTIC
PHILOSOPHY
H’CUTURE:
THE NAME OF THE PROJECT THAT THE HOPEN GALLERIES WILL
CARRY OUT
LAS HOPEN
THE COMMERCIAL NAME OF THE ART GALLERIES
HOPENART’:
I+D ART
HOPENARTIST’:
THE ARTISTS THAT PARTICIPATE IN THE HOPEN CULTURE
PHILOSOPHY
LET’S HOPE!:
SLOGAN
HOPENSHOWROOMS:
THE LIVE, ART WORKSHOPS DONE BY THE HOPEN GALLERIES
HOPEN’ THE VIDEOGAME
HOPEN’ TV, ONLINE TELEVISION
HOPEN’ MERCHANDISING
HOPEN CULTURE FOUNDATION
HOPEN CULTURE SCHOOL

THE PHILOSOPHY CLASS

HopenCulture
IS CULTURE in the broadest context of the word.

The Hopen are culture because they make and propagate art expanding
culture. They are multidisciplinary galleries that feature the artists of our time,
inviting them to captivate us and to gallop across the creative world from
where we come,
We say they are open galleries for the new free-forms of art.

HopenCulture
ITS A PUBLIC SPACE THAT IS IN CONSTANT DEVELOPMENT.

The HopenCulture are public spaces because they are open, accessible and
free, directed for all types of people:
For those who are looking for entertainment or those who wish to take their
thoughts to the next level,
For the neighbors of the community where they are situated or for those who
live on the other side of the city,
For the distracted, the restless, for national and international tourism…
They are public spaces because they are designed to be a space for
interaction and communication
Among citizens of the world.

HopenCulture
THE SPIRIT OF COOPERATION AMONG DIFFERENT SOCIETIES.

The artists invited to the Hopen’ Galleries represent all
the planet’s societies,
Giving way to a humanistic, multicultural project.
The fact that these galleries of the H’Culture Project are found
Spread out in different places of the world, implicates the work teams of every
one of them into one a contract of fluid and coordinated cooperation,
Respecting the ethical criteria and common aesthetic of the project.
Furthermore, on top of the corporate spirit that all the galleries maintain with
this idea, with the project and the company, The Hopen’ have and will have
their own identity according to every locality; finding the balance between
pertinence to the whole and the idiosyncrasies of each place.

HopenCulture
IS GREEN

We adapt to this idea, we commit to the idea that the art galleries have this
character, and that they enjoy and properly value the
Importance of nature, so they are illuminated and reverberate in the energies
That respect the planet.
The H’Culture Project by way of its image and values contributes to the
continuous improvement of environmental impact.

THE ART CLASS

NEW WORLD, HOPENART.

ETHICAL CRITERIA AND AESTHETICS OF THE PROJECT H’Culture.

Imagine.
Imagine the creative minds of this world.
HopenCulture invites them to generate Multiple Arts
With concepts and reflexiones as the theme of the artwork
That provides solutions, responses for the progress of the individual.
“Change yourself and the world changes with you.”
“Be the change that you want”

HopenCulture challenges the imagination of all of those
Educated people able to surpass the limits of the known world:
The hopenartist.
Imagine all these individuals: visionaries. Dreamers. Rule-breakers.

The Hopenartist are experts in transforming reality in its forms
of perception,
Each one with his/her own and most developed skills of apprehending
And projecting the world.
Waking other individuals with their proposals, planting seeds that can reach
other individuals with distinct capabilities of reflecting from
different perspectives.

The H’Culture Project has a vision to be a fundamental tool in the
Creation of a force that is collective, open and positive, focused through art and
Culture, with the mission of supporting and re-wording the idea of art in the world
today, from a citizen’s point of view closely related to knowledge and know-how,
focused on human development.
A socio-cultural space for the construction of what is artistic and the possibilities of
A new and better world.

CLASSES OF SUSTAINABILITY

We are opening the doorway to a new concept:
The H’Culture Project surpasses art and conquers the consciences of whoever still does not conceive Nature as a material good.

H’Culture encourages agreements with public institutions of each city,
Including decision making that respect the character of these places and
Contributes to sustainability for the long-term, with the intention of generating over time the consolidation and economic prosperity of these places.

The intention of these structures that comprise the skeleton of the
HopenCulture galleries is functional, ethical and aesthetic, and with its
installation, it increases the artistic heritage of the city where it is located.
H’Culture designs unique and singular structures for every discipline and
city of the world, where it may be located, that is art, and support, at the
same time, the art pieces.

The constructive material of the the galleries corresponds to a respect
for the environment, utilizing only those materials which can be found in
the local contexts of each city in which it is operating.

“Creating art from any resource that Nature gives us,
Green Art in the renewable galleries of HopenCulture.” (Fran KY)

In societies and cultures that were differently developed where recycling has not
been socially introduced, we have the opportunity to introduce it equating it among
them in this environment. HopenCulture generates an impulse in these societies with
a moral responsibility of recycling waste that a human being generates.
One of the bases of the H’Culture project is to renew and promote progress in
certain areas in deterioration or disuse; in this way guaranteeing public health and
cleanliness of the zone by way of compacting waste bins for every type of waste
form generated by the different activities of its citizens.
Furthermore, in its effort to combine recycling and energy, H’Culture introduces an
evolution to the urban waste bins by applying photovoltaic energy for their
functioning, which implies a larger social impact weighted in the participating areas
of the galleries.

HopenCulture contemplates a repercussion that is tremendously positive on different
scales, which is why it goes beyond with the simple but vital usage of renewable
energies for the activation of the different artifacts at the disposal of the artist.
The H’Culture project is a manifestation of the capacities and the natural resources
that are available so that societies and its individuals can carry out a similar
application in their own lives.

Don’t Settle For Less

Self-sufficiency and Energy in HopenCulture.

The H’Culture Project transmits an immense and unique, artistic value to any type of
audience, and in correlation with an ethical and aesthetic contribution that is totally
green. Sustainability and the respect for Nature is an indispensable building block in
this new concept of artistic creativity outdoors that we are presenting to you, for this
reason it cannot be understood without the presence of clean energy for its
functioning. We are not talking nonsense when we refer to the fact that “Nature
speaks.” Any future location where one of the HopenCulture has established will
fulfill the requirement to be self-sufficient, which is why they will house the resources
that guarantee the extension of the green concept by way of art.

H’Culture is a project and a global concept, ample and of a universal reach, without
barriers nor limits, where any artistic-social innovation or anything related with the
self-sufficiency of energy fits, which is why it originates in the application of any type
of renewable energy that is already existent or of posthumous invention. For this
reason, any of the classes of renewable energy can be emplaced in the different
HopenCulture, always conditioned by the existence and quality of the natural
resources to be employed by this energy production method in the different
territories in particular.

A city, a setting, a HopenCulture Gallery
We constantly find ourselves living surrounded by natural resources with an
immeasurable value that we leave out without any concern when they are actually of
vital importance for the progression of our planet.
“It produces an immense sadness to think that Nature speaks and humankind
doesn’t listen.” (Victor Hugo)

H’Culture integrates renewable energies in an urban environment wherever it may
be found in each case, respecting what was previously existing in the setting and
being consistent with the visual impact produced by its own installations. Vegetation
will be present in all the extensions of any gallery. We believe clean energies to be
essential and vegetation for the ecological development of societies and in turn of
the planet, considering equally essential recycling to complete the cycle.

S.A. SPATIAL PLANNING & ARCHITECTURE

 

The H’Culture project has conceived and created the mold for the style of the spaces
where galleries will be developed.

“An open gallery comprised of different, artistic spaces located outdoors or
connected to this, the symbiosis of the environment, the respect for our
surroundings.”

The basic premises of this new, sustainable concept for a gallery that make
this unique manner of representing and showing the different artistic methods
are:

  • Materials: usage of essential materials in the gallery, recycled iron and the
    indigenous vegetation of the zone.
  • Structures: the systems used to create the different structures that wil house
    the artistic disciplines, like the decoration.
  • The “open” exhibition of the art, with no limits, generating an ample
    walk-through of the entire zone for the artistic activities, the “HopenShowroom,”
    inviting the audience to enter the entire intervention area of every gallery.

Our way of lasting through time, takes into account diverse strategies on the
short, medium and long term that will potentialize and consolidate the
personality of HopenCulture:

 

MERCHANDISING HopenCulture

HopenCulture, the brand’s value.
This merchandising strategy contains the image and values of HopenCulture.
On sale in each one of the HopenCulture in the world and online.

H’CHANNEL HopenCulture

An online television channel, the contemporary, cultural channel.

H’CHANNEL wagers for what’s avant garde and contributes to a public diffusion of
the artists and of the material that each HopenCulture gallery is working.

H’Channel provides the “HopenCulture experience in your home,” and is tied to the
channel and multicultural values.
A window on the world in which you can see audiovisual reports done in the different
HopenCultures, attending to artistic production that is developed in each one so
much as in the public’s impressions, sensations and thoughts.

 

HOPEN THE VIDEOGAME HopenCulture

 

A new segment on the market, publicity and entertainment for the HopenCulture
brand. Starting from now, the game makes all the people of the world participants.
By way of the webpage, a free access is provided for downloading the video game.
In it, the user enjoys a virtual visit deck for all of the HopenGalleries that are currently
operative, where the user can learn what they are exhibiting at any time, by
consulting the artists profile and, also interacting as the main character “virtual artist”
in one of the pilot galleries. To carry out this interaction, the user generates his/her
own character, a fictional artist, giving in this way, his/her artistic vision on the
established artistic disciplines. The character [H’] can also interact with other users
from all over the world.

HopenCulture captivates the world with new artistic emotions and experiences, that
expand the brand’s content. The Hopen’ philosophy will form part of people’s daily
lives, being present in some of the most special moments in their lives.

The importance of the materials:

For the creation of the structures that will house the artwork, the HopenCulture
galleries must choose a resistant material, long lasting and sustainable, we choose
recycled iron, a noble metal, that is the fourth most abundant element in the Earth’s
core, presenting it with a rusted finish, with which it ages better. Given its sculptural
character and its cold aspect, it allows complex forms and designs to be made,
achieving an easy finish, without getting to look overdone or disjointed.

In the decoration of our spaces we also create bio-architecture structures covered in
indigenous vegetation that complement other surrounding zones to the expository art
structures. Having available or hanging typical plants form the zone in the area
makes the need for water lessen, obtaining elevated energy savings, since this
vegetation adapts better to the climate and consumes less water than the typical
seasonal flowers.

Combining a colder material that is more noble, like iron, with the warmer more
organic vegetation and organic materials, will result as very interesting, since,
consequently, mixing these opposing concepts gives us a balance in the
environment, integrating in each HopenCulture in every zone, city, town or
neighborhood in the world, since it fits with classic, traditional or avant-garde
architecture.

Clean energy, vegetation and recycling.

We understand the combination of the three bases and the positive feedback among
them with which we can contemplate the benefits on a global scale, getting to really
produce a reaction in common society and that is fundamental for Nature itself.
We are leaving a legacy for the future, that will endure and that will be eternal. We
confide in the present in the hands of art, architecture and engineering. We are
making every person who makes him/herself conscious of HopenCulture a
participant and that will in consequence become a part of the project’s philosophy.
This reaction is green and comes full of eagerness, compromise and ingenuity.

A MODEL OF CULTURAL ENGINEERING

CLASS OF INSPIRATION

The H’Culture project is an initiative that responds to
A stimulus of significant social weight:
A multicultural network comprised of art galleries situated in different places
around the world.

HopenCulture is a wager for first rate, avant garde social abilities that
proposes new idea, modern ideas that adjust to the current, social realities,
risky ideas that triumph in the construction of a renewed, value system and
necessities between the HopenCulture brand and society.

New horizons in the construction of values,
We are carrying out a labor with a positive impact in the role of art in society.
We are creating a new context related to the artistic and intellectual experience with
a renewed concept of business,
Hand in hand with the respect for Sustainability values
And we pay homage to Contemporary Art.

 

HopenCulture. The new sponsor of Multicultural, Contemporary Art.

 

An ambitious yet dedicated project, that fits in the Universe and offers a direct and
global contribution to the world, to culture and art.

The global context in which we currently live, converts the present time into an
unmatchable opportunity, taking advantage of the circumstances of the economic
crisis and the lack of values. Not even the Medici, nor Van Ruijven, nor many others
who wagered on art, can be found today to help spread the work of artists. The
HopenCulture wager means something new that hasn’t previously been seen in the
business world in general.

 

Just like all the big patrons in history, it will leave a fingerprint; a fingerprint
that cannot be erased that will take hold in the hearts of the people.

CLASS OF BUSINESSES

THE CONCEPT
HopenCulture,
The visionary brand.

Invest in value.

A CULTURAL ENGINEERING MODEL, WITH A SERVICIAL VOCATION

A significant, differential value at your service and for your Company.
A project that revalues the brand through the nobel channel of culture, and favors in different aspects the potential environments of the business. A cultural network at the service of millions of citizens and of the business, which simultaneously increments the economic and social value of the brand.

It is a true pleasure to be able to present this international, multicultural
project called HopenCulture
Full of eagerness, passion and compromise,
Thought out and planned from the ground up to be offered to the world;
And to have this magnificent project directed and carried out with
responsiblity and love.

A project that care for and promotes a new system of values, oriented toward
the Global Community.

We have fallen in love with the idea.
Invest in HopenCulture.
This is our time.
Thank you… to everyone.
Translate »